Media Kit

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Ride with Sully is an authentic outdoor adventure channel built around real experiences on the water, snow, and trails.

Content includes POV surfing and snowboarding, gear reviews, surf checks, e-MTB sessions, fishing trips, and emergency response to fire incidents. Authentic outdoor adventures, gear reviews, and real-world experiences—presented in a genuine, unscripted style.

Content Pillars

Pillar	Format
🏄 Surfing POV	Long-form 4K vLOGs, Shorts, surf checks
🚵 Mountain Biking (e-MTB)	POV trail rides, gear reviews
🏔️ Snowboarding POV	Trail vLOGs, destination / holiday content
🔥 Firefighting	Real incident footage, behind-the-scenes
🚁 Drone footage	Equipment reviews & vLOG integration
🎣 Fishing	Fishing vLOG sessions, lake/beach content

Channel Overview

Metric	Value
Subscribers	1,333 (Aug 2026) Increasing daily
Total Channel Views	325,000
Total Videos Published	360
Publishing Cadence	8-10 videos/wk
Channel Status	Monetized & growing

Performance — 90 Day Avg

Metric	Value
Views	143,679
Watch Hours	9,900
Likes	3,883
Comments	570

Audience Demographics

Gender

Gender	% of Viewers
Male	88.8%
Female	11.2%

Age Groups

Age Group	% of Viewers
65 plus	15.4%
55–64	25.4%
45–54	26.0%
35–44	17.1%
25–34	13.1%
18–24	1.9%
13–17	1.1%

Key Insight: 83% of viewers are aged 35–64 — a high-income, high-spending-power demographic with deep interests in outdoor gear, adventure sports, and quality equipment.

Top Geographies (by Views)

Country	Views	Watch Hours
🇦🇺 Australia	175,508	7,222
🇺🇸 United States	34,963	715
🇬🇧 United Kingdom	5,591	165
🇳🇿 New Zealand	5,393	240

Top Performing Content

Video Title	Views	Video Type
DJI Avata 360 vs Antigravity A1: Which is better?	21,875	Short form
How I Handled SURF RAGE – Was I in the Wrong?	18,198	Long form
DJI Avata 360 vs Antigravity A1: Compare The Pair!	12,930	Long form
Surf Rage Follow-Up: What I Got Wrong & What I Learned	9,191	Long form
SHARK Sighting SURF Breaks \| Our COASTAL Cruise	15,306	Long form
POV SURFING: Solo Storm Session	7,652	Long form

Proven Sponsorship Vehicle: The “DJI AVATA DRONE” series is the channel’s top-performing content (35,000 combined views), making it an ideal vehicle for brands seeking authentic, narrative-led integration rather than a quick product flash.

Traffic & Discovery (90 Day Avg)

Traffic Source	Views
YouTube Shorts feed	73,480
Subscriber / Home feed	32,148
YouTube Search	6,768
Suggested / Related Videos	3,998
External URLs	2,826

Partnership Opportunities

Ideal Brand Categories

Action cameras: equipment reviews & real-world use
Surfboard & wetsuit brands: Gear reviews, POV use, vLOG integration
Drone equipment: Hands-on comparisons (proven top performer)
Mountain bike gear & apparel: Trail ride and vLOG integration
Snowboard equipment: Seasonal vLOg content and integration
Outdoor & adventure apparel: Worn authentically in real environments
Ocean & marine products: Surfing, fishing, jet ski content integration
Fishing gear & tackle: Trip and vLOG integrations
First responder & safety gear: Authentic firefighter credibility

Why Ride with Sully?

Authentic, not influencer. Sully is a working firefighter who lives the lifestyle — no manufactured content.
Niche-dominant audience. 88.8% male, 83% aged 35–64 — mature, engaged, and financially capable buyers.
Consistent output. ~10 videos per week across Shorts and Long-form ensures regular brand touchpoints.
Multi-sport reach. One channel covers surfing, MTB, snowboarding, firefighting, and fishing — partners get cross-sport exposure.
ANZ + US reach. Strong Australian base with significant US and UK secondary audiences.

Partnership Formats Available